Last October, Forbes contributor Michael Brenner asked, ?Is content marketing the new advertising??
Marketers and SEO experts say yes.
Social networking accounts for 19% of all time spent online (ComScore), where businesses publish new content at an alarming pace. Eighty-seven percent of B2B marketers now spread their message through social media, and spend an average of thirty-three percent of their marketing budgets on content marketing (CMI).
Yes, readers: content is still king.
And while link building has always been considered a constructive SEO tactic, it cannot sustain high rankings in the long term like great content can. With content marketing, you don?t need to rely solely on search to gain visitors. Awesome content can attract a loyal audience all on its own.
Content marketing has infiltrated our digital landscape, where ?user generated content is trusted more than advertising or promotion? (Brenner).? Put business owners in the user landscape (social media platforms), and they?re building trust.
Want in? Let?s make sure we?re on the same page, first:
?Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.? (Copyblogger.com, 2012)
So your basic requirements for a content marketing strategy are:
- Shareable, original content.
- A strong grasp of your targeted audience.
- The channels to distribute the content effectively.
You can master these three components of effective content marketing, and join the ranks of businesses that have built a brand presence, increased web traffic, and generated leads with awesome content marketing. Welcome to the Content Marketing for Small Business Series!
Let?s hit the ground running. Over the next few weeks we will:
-Discover fresh content formats, like whitepapers, case studies, and infographics.
- Offer practical tips for understanding your target audience and what they want from you.
-Share some new ways for maximizing your content marketing investment through platforms like Google Plus.
Explore the potential of content marketing with us! Join the conversation with your comments and questions below.
Copyblogger.com CEO Brian Clark says, ?Content drives the Internet.? Let?s take the wheel today!
Reference
Brenner, Michael. ?Is Content Marketing The New Advertising?? 10 October 2012. Forbes.com
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About the Author -
Working alongside dedicated web specialists and graphic designers at Navigator Multimedia, I'm committed to discovering the latest SEO content writing techniques and digging deep into social media trends and tech news. It's a constantly changing game that I'm fascinated to explore, and writing Navigator's blog gives me the chance to share all my findings with our awesome clients! With a BA in English Literature and an obsession with the written word, I'm prepared to take on your content writing needs. If you're looking for professional web editing or blog maintenance, contact me at sarah@navigatorweb.ca. I'm the go-to around here for fresh, researched content!
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