New DIY PR Toolkit Launched to Help Small Businesses
4 April 2013: As a result of continued customer demand, PR firm, Grapevine PR Ltd, has today launched a new PR tool aimed at helping small businesses and start-ups manage their own PR and marketing activity. The new e-book called the DIY PR Toolkit by Mel Betts, which is available for Kindle, is a cost effective training and support package designed to teach owners of small business how to market their businesses and achieve powerful editorial press coverage by working effectively with the media.
?I am approached by many small businesses that understand the need to promote their businesses but are unsure how to take advantage of marketing as a tool,? confirms Mel Betts, director of Grapevine PR. ?Many of these organisations have great business ideas but need cost effective advice on how best to promote their innovative product or service. The new guide addresses this need by providing a simple, downloadable book covering the basic rules for good marketing and how to attract free editorial press coverage.?
The DIY PR Toolkit is made up of sections covering subjects from: ?what is marketing? to ?what the media wants? to ?how to create a PR plan? for your company as well as ?how to get the best from a media interview? and many other promotional PR ideas. The whole guide can be downloaded through Amazon for Kindle users for just ?2.99.
?The DIY PR Toolkit proves that gaining powerful editorial exposure is no-longer an activity only for large cash-rich companies,? confirms Betts. ?The interest the DIY PR Toolkit has already attracted so far proves a cost-effective marketing solution for small business is a particularly compelling proposition.?
- Ends-
Notes to Editors
About Grapevine PR
Grapevine PR provides comprehensive, quality media relations and communications services to business. Grapevine PR has recently published the acclaimed ?DIY PR Toolkit? downloadable e-book for Kindle, aimed at helping small business manage their own marketing and PR.
For further information/images please contact:
Mel Betts
Melanie.betts@grapevinepr.com
01544 318546
Source: http://www.sourcewire.com/news/77086/new-diy-pr-toolkit-launched-to-help-small-businesses
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